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Synopsis

In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, continues the discussion about The Thought Leader Platform so that you can move from idea to thought leader as he explores the ways to get qualified leads and relevant content: Qualified Leads Here are the 3 primary ways to get to the people that need what you have, and are willing and able to buy it: Bought: You can run ads on several platforms like Facebook, LinkedIn, Google and display ads. To find yourself in front of the demographics that need what you have to offer, you can pay for ads or even pay to get on a stage. Borrowed: There are people out there who have the attention of the audience that you want to attract. You can create a triple win situation as you partner with them, and serve them and their audience. You get to borrow their market but remember that you have to give first to get an opportunity like this. Brought: You can organically bring in qualified leads by creating and sharing yo