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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham talks about the life's blood or the oxygen that keeps a business alive and that is cash flow. This is about how you get cash into your business.Path to Cash BlueprintIt deals with three elements: Marketing, Sales and Path. There are three aspects of each of these: Purpose, Process and Payoff. The blueprint is all about how you can manage the upstream to generate traffic and create engagement effectively in order to make sure that you have buyer-ready prospects. You want to convert that into the sales process which builds ecstatic customers with whom you create a transformative relationship. Give them a strategic journey along the path and your cash isn't going to be a problem.The Path to Cash Blueprint in detail:MarketingPurpose: The idea behind marketing is literally to create traffic. It is about attracting and enrolling people in the process so that you can create a flow.Process: The proces