Startups For the Rest of Us

This interview was recorded several months ago, but is still relevant despite the pandemic. Colin Nederkoorn, the co-founder of customer.io has taken a unique approach to building their company. Customer.io does marketing automation for the entire customer lifecycle. They have raised funding, but not traditional venture money, and they've run it more like a self-funded SaaS. Colin and his cofounder John left their jobs with no savings, and they set out to build an analytics tool. Their story is powerful because of their unconventional approach and ability to persevere through hard times. The finer points of the episode: 4:05 - The customer.io founder journey 5:23 - Their approach to selecting investors 7:01 - Reflecting on how Colin and John bootstrapped a SaaS app after leaving their jobs with no savings 8:02 - Why they pivoted from an analytics company to selling marketing solutions 13:15 - Finding the balance between innovation vs following the best practices 18:37 - How customer.io b