Podcast Neil Wilkins

Key Takeaways - AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement. - Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation. - Ethics Matter: Ensure transparency and fairness in your AI personalisation efforts. - Track Your Results: Use metrics to refine and optimise personalisation strategies. More content like this at Cambridge Marketing College Visit Neil Wilkins Online