Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube's challenges and potential for growth. He and John break down how businesses can better understand YouTube’s role in driving conversions, even when the platform's metrics might make it seem like the weak link. They talk about real-world testing strategies, including post-purchase surveys and ad copy tweaks, to capture a clear picture of what works. By taking a holistic approach, Ralph explains how YouTube, Facebook, and Google Performance Max can work together to reveal surprising insights, making this episode essential listening for marketers looking to scale smartly.Chapters00:00:00 - Kickoff: Setting the Stage for Success00:00:39 - Cracking the Code: YouTube Attribution Challenges00:01:53 - Solutions in Focus: Navigating Multi-Channel Attribution00:06:09 - Beyond Basics: Why Post-Purchase Surveys Matter00:11:40 - Real Results: The Pet Hair Rake Case Study00:20:46 - Ad Testing for YouTube Optimization