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Synopsis

We explore the under-the-radar capabilities of Meta's LeadCenter, a powerful yet often overlooked tool within BusinessSuite. Our expert guest, Lauren Petrullo, guides us through the intricacies of LeadCenter, shedding light on its potential to revolutionize lead management and efficiency for businesses. We dive into practical strategies for utilizing LeadCenter to its fullest, from leveraging Facebook's instant forms to optimizing CRM processes.Chapters:00:00:00 - Welcome to the Perpetual Traffic Podcast00:01:07 - Insights on Kasim's Expertise in Digital Marketing00:02:21 - Unveiling the Power of Lead Ads on Meta00:04:12 - Introducing LeadCenter: Meta's Hidden Gem00:05:26 - Exploring the Benefits of Using LeadCenter for Businesses00:07:35 - Practical Guide: Navigating LeadCenter00:10:57 - Strategies to Effectively Find Leads on Social Media00:12:52 - Deep Dive into LeadCenter's Manual Process00:15:58 - Engaging with Leads: Best Practices00:17:24 - Collaborative Use of LeadCenter Across Teams00:19:13 - Social