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Behind the Scenes of Tier 11: Research, Insight, and Strategy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:32:57
- More information
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Synopsis
Dive into the behind scenes of Tier 11, a world where creative strategies, media buying, and campaign management converge to shape successful advertising narratives. The team peel back the layers of innovative ad campaigns, exploring the nuanced use of user-generated content, the strategic approach to handling negative ad comments, and the meticulous planning behind targeted campaigns, such as a pickup truck giveaway aimed at car enthusiasts. From discussing the delicate balance of hiding negative feedback to unraveling the threads of Advantage Plus campaigns, the conversation illuminates the multifaceted world of advertising, offering a rich tapestry of insights, strategies, and behind-the-scenes peeks into the dynamic world of media buying and creative strategizing.Chapters:00:00:00 Dive into Tier 11: The Intersection of Strategy, Media Buying, and Creativity00:03:16 The ACC Model Unfolded: Navigating Awareness, Consideration, and Conversion00:07:36 Crafting the Perfect Pitch: The Success Behind Short Ad Co