Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

In this episode of Perpetual Traffic, Aleric Heck joins hosts Ralph and Kasim to discuss strategies for boosting traffic and conversions in digital advertising campaigns. One key takeaway was the importance of tracking leads and conversions, even if it may be difficult to directly attribute success to certain strategies. Another important concept was the use of retargeting as a means of increasing touch points with potential customers and driving messaging. The hosts also stressed the need to focus on the 99% of potential customers who may not convert on the first interaction and to build trust with them through multiple touch points. The episode also touched on the challenges of attribution and the importance of using UTM links to track the success of different campaigns.In This Episode, You'll Learn:00:00:00 - Kasim discusses frustration with TSA agents at Sky Harbor Airport00:01:12 - Adding spice to ethnic names to help TSA agents familiarize themselves00:06:20 - Request for insider tips on boosting websit