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Marketing to the Heart: How to Satisfy Consumer Desires and Boost Sales
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:14:07
- More information
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Synopsis
Welcome to Perpetual Traffic, the podcast that helps businesses increase customer acquisition and retention. In this episode, we explore how understanding the 16 human desires can help marketers tailor their messaging and solutions to better meet the needs of their customers. By identifying which desires your product or service addresses, you can create more effective marketing campaigns and enhance the lifetime value of your customers. We provide real-world examples of how a time management software, a romance product, and a car brand have effectively tapped into different desires to create successful marketing campaigns. By listening to this episode, you'll gain valuable insights into how to better connect with your target audience and drive growth for your business. Don't miss out on this informative discussion!Topics Covered: 00:00:00 - The Art of Marketing Products that Satisfy Consumer Needs: Selling to Desires00:02:51 - The Power of Romance and Status: Understanding Consumer Desires That Drive Purchasi