Perpetual Traffic By Digitalmarketer | Facebook Advertising | Social Media Marketing | Digital Marketing I

An understanding of how Facebook's ad delivery system works is essential to mastering the platform. In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always win. Here’s an in-depth explanation of how to win both the Facebook auction and the customer’s attention. IN THIS EPISODE YOU’LL LEARN: How the Facebook’s Ad Auction works How Facebook uses their Pacing Feature to get you the best results for your ad goals The 3 factors that make up the total value of your Facebook ad—bidding, estimated action rate, and user value LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Blueprint Facebook’s Ad Policy Facebook’s Policy on Low Quality or Disruptive Experiences Avoid Creating Negative Experiences with Ads on Facebook Pingdom GTMetrix tiereleven.com/191 Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office) Episode 183: How Facebook’s New Campaign Budget