Stoked Lifestyle

The Stoked Lifestyle Steve Larosiliere EP 017 Luis Calderin Everyone Needs Help and Community   Today's episode features the story of Luis Calderin. Luis is the Managing Director and of OKAY!! OKAY!! Marketing & Creative. He is presently on the move with young people in their culture. How do you leave an impact and what are some ideas on politics that you should know about? Tune in!   “Just focus on one person and see what happens.” -Luis Calderin From Snowboarding to Marketing at Fox Racing Not soon after his family immigrated to the US from Cuba, Luis developed friendship with some kids in their locality. They introduced him to snowboarding.   His passion in snowboarding eventually led him to a marketing job at Burton Snowboards. Later on he moved to California, and worked as the Lifestyle Marketing Director of Fox Racing. That's when Stoked Steve met him. Bringing Different Worlds Together Having been a Lifestyle Marketer, Luis dealt with the youth and their culture. That involved sports, music, techno