Market Like A Nerd With Amanda Goldman-petri | Work Smarter Online Marketing Strategies For Business Owners And Entrepren

In this episode, Heather Havenwood, Founder of Sexy Boss™, shares how she got 200 hours of free publicity. Heather also shares how she promotes her media exposure, how she gets booked on shows, and how she leverages her interviews.   Time Stamped Show Notes: 1:32 – Introduction. 8:50 – In August of 2015 Heather got a call from her friend who asked her to be on his podcast where she had a great conversation with him and just a week or two later she got an email and $5000 coaching client and two years before that she had created a podcast called ‘The Sexy Boss Podcast’ and she had thought that for her podcasting was done because she had tried that and it failed. But now after appearing on her friend’s podcast, she decided to do appear on other people’s podcasts and she has been on two hundred hours of other people’s shows. 10:31 – Heather’s entire business has always been on Affiliate traffic but she had not realized then that podcasting was an affiliate traffic source and so when she realized that fact she st