Marketing School | Digital Marketing | Online Marketing

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric explain why software itself is becoming the best marketing channel: free tools, calculators, agents, and lightweight products now do the demand-gen work blog posts used to do. They break down how every feature launch becomes a marketable moment, why free products drive outsized buzz, and how conferences and events still generate real pipeline when you show up to give rather than sell. Plus how they think about valuing AI-pilled talent and staying focused. Key takeaways ◾Software is the new lead magnet, not the PDF ◾Every feature launch is a marketable moment ◾Win the hallways at events, don't just speak Chapters 00:00 Software is becoming marketing 03:03 Free products drive buzz 06:59 Events and conferences as lead gen 14:41 Valuing AI-pilled talent 19