Marketing School | Digital Marketing | Online Marketing

Palantir's Best Marketing Strategy Is Not Talking About Palantir

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Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric breaks down what Marc Andreessen calls the single best marketing strategy he has ever seen: Alex Karp goes on CNBC and talks about the military, super intelligence, and AI sovereignty while barely naming his own company, and the number behind it is striking. They contrast it with Snap, where Evan Spiegel talked up the future of his 2,000 dollar Spectacles instead of the product and watched a billion in market cap evaporate. From there it is Jason Lemkin's ICONIQ quota data, the reports Neil actually reads every morning, his "you have a budget problem, not a money problem" framework, and the command through negation directive Eric now sends four times a day. They close on Skills Dojo, their new free GitHub for marketers. The strategy is hiding in plain sight, and the number proves i