Atlas Copco Podcast

4. The innovative Swedish Method

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Synopsis

Atlas Diesel developed a light rock drill about the same time the swedish steel industry began developing tungsten carbide drill bits through Sandvik. the salesman in erik Johnsson realized the advantage of marketing the two simultaneously as the swedish method. the customer buyers, who found it difficult to negotiate prices for a method, were obligated to let the salesmen deal directly with their technicians, who had a greater understanding of the matter.