Marketing School | Digital Marketing | Online Marketing

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric brings marketing lessons from Lake Como: a fourth-generation craftsman selling $1,000-quality shoes for $150, and why a couple of grand a month on a hotel display case beats most ad spend. Then the World Cup: Haaland won the brand game, and Beckham proves popularity is not the same thing as profit. Neil shows ChatGPT at 77 on Google Trends vs Claude at 19, while Anthropic wins on revenue. They close on Junior Bridgman's quiet path from NBA bench to $1.4 billion and IM8's billion from General Catalyst's Customer Value Fund. Key takeaways ◾The best-known brand is not automatically the most profitable business ◾Compounding beats stardom: interest plus time wins ◾Sometimes the right move is not scaling Chapters 00:00 Marketing Lessons from a Lake Como Conference 03:10 World Cup Bran