Dash: The Future Of Radio In The Connected Car
5: Fred Sattler of MediaLink
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:26:09
- More information
Informações:
Synopsis
Fred Sattler, Senior Vice President at MediaLink, explains how automotive companies think about radio advertising. He explains how marketing budget decisions are made at the Tier 1 (national brand), Tier 2 (regional organizations) and Tier 3 (local dealership) level.
