Food & Restaurant Marketing
Brand Extensions: Why Restaurants Struggle to Extend
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:28:41
- More information
Informações:
Synopsis
On this episode of the Food & Restaurant Marketing Podcast - we look at the pullback by Red Robin and Jamba Juice from problematic attempts at brand extensions and try to understand what went wrong. Of course, Dan and Adam examine some success stories and the challenges inside brands that lead to flawed decisions. 2:05 Jamba Juice cancels Jamba Go 5:02 Slush machines 5:31 Red Robin closes Burger Works 8:25 CEO and C-suite management team changes 12:15 Arby’s turnaround 12:35 Arby’s venison test 16:22 McDonald’s Create Your Taste kiosks 19:00 Subway LTOs 22:11 Subway toasts Quizno’s
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