Stoked Lifestyle

Brian Atlas is the president and COO of Dyrdek Machine. Dyrdek Machine is a venture studio passionate about building brands and consumer media. Rob Dyrdek, who’s the founder and CEO, and Brian, met at only 20 years old and built Street League Skateboarding together which he ran for about a decade. Brian is totally passionate about skateboarding and entrepreneurship. PERSONAL DEVELOPMENT Brian’s hunger for knowledge is unmatched. This has increased over time as he tries to find out more about evolving as a person. In college, he realized if he applied himself to a goal to learn and evolve or progress as a person, the effort equaled to performance and he quickly started seeing results. His career also increased the habit of reading, having mentors, and finding resources. STAYING COMMITTED TO A VISION If you believe the world needs something or you could do something in a better way or you have what it takes, there's an energy that fuels you towards an action. Before starting Street League Skateboarding, they be