Trench Talk With Matt Reynolds

Logan Nathan (@logannathan) has developed and built an app for the building and maintenance industry called i4Tradies. He’s also an electronics engineer, Microsoft Brand Ambassador and former employee of BHP where he rolled out the first IBM PS2 machine (the most powerful computer at the time), before then, a little later, introducing the first Apple Macintosh computer to the BHP network. Logan has also worked for Cathay Pacific and Alliance in similar roles. He has spent a career pushing the boundaries of technology implementation, is an author and is now attempting to transform the trade industry, starting right here in Australia. We spent most of this episode discussing the app, what it does and how Logan is doing things differently. No one (at least as far as I have found) has cracked the trade space and developed a true marketplace app where the end customer, field workers, office staff and in some cases facility or property managers can all talk to each other inside the one platform. There are many lead