Boss Free Society Podcast | Entrepreneur Mindset, Skills And Tools Hacks

BFS 102: Ben Settle | How To Create Demand for Your Expertise

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Synopsis

102: Ben Settle | Ben Settle is a diehard marketer, author and self described antipreneur. Love him, hate him or leave him... his controversial perspectives on business, marketing and the inner game of success will entertain, offend or piss you off -- guaranteed, or your money back. Listener discretion is advised. In this Episode:  Find out why Ben knew we did our homework Patty felt that Ben was offensive when she first started listening to his podcastHear Ben’s philosophy on “moving the free line” strategy Why you need to be “garlic to a vampire” in some casesHow Ben started his entrepreneurial career and whyHear the story of why Ben lived in his office and how he covered it up Why you have to read books more than once Pitch your products so your audience likes it What Ben did to learn copywriting Why it is important to become a student of whatever you want to learnLearn the power of focus and how you can apply what you learn Learn the fundamentals Know what you are worth You don’t have to be everybody’s cu