The Tech Savvy Nonprofit

On this episode, we make the case for email marketing for nonprofits and foundations. Email marketing is one of the best ways to connect directly with your audience. It’s extremely cost effective and it’s measurable! Forget the print newsletters or print event invitations (except in some cases, of course) and consider email marketing! Email marketing is a direct line to your audience Social media is less effective Direct mail gets thrown in the trash Email marketing is more cost effective Is print worth the money? Print: design + writing + printing + mailing service + postage = how much in donations? Email: initial design template + writing = how much in donations? Easy to segment your lists Easy to update your email template (versus print changes) Email marketing provides valuable analytics There is so much you can track in email including: Open rate Clicks through Time of day Who exactly opened it Number of unsubscribes and who unsubscribed Use this data to make decisions about what content wor