The Tech Savvy Nonprofit

In this episode of the Tech Savvy Nonprofit, we dive into digital marketing and online tools that nonprofits and foundations should be using.   WEBSITE Most nonprofits at the very least have a website. But the big piece that’s often lacking here is a good website OR not utilizing your website as a tool on an ongoing basis rather than as a brochure. Tool Recommendations: WordPress or SquareSpace Yoast for SEO if you have WordPress Google Analytics SOCIAL MEDIA The platform(s) depends on your organization. Social media is the place where you can build more community with your cheerleaders. It’s probably not where you’ll find donors, but it is where you can get people to share info about your org. Tool Recommendations: Sprout Social / Buffer / HootSuite EMAIL MARKETING Email marketing is one of the best ways to connect directly with your audience. It is extremely cost effective and it’s measurable! Tool Recommendations: MailChimp ActiveCampaign or Drip.co Should be managing this in AirTable and Asana DONOR