The Tech Savvy Nonprofit

In this episode, we discuss five essential things that should be part of every nonprofit or foundation’s website.   Good Bones   Ability to update the site (easy-to-use CMS) Runs smooth and is fast Built mobile-first Google Analytics Optimized for search Security  The Right Messaging Positioning. Clear and concise (rather than we do a bunch of programs). Avoid the internal jargon. Know your audiences and speak to them What is your story? Make us love you more. Navigation That is Easy to Follow Don’t overwhelm your audience If you have to direct people as to where to find things on your website, you have a navigation issue. Don’t structure your menu like you structure your organization. Your audience doesn’t think in the terms you do. Think like your audience!! How would they be looking for content?  Professional Design that Reflects Your Organization Just because you are a nonprofit doesn’t mean your site should look outdate. Part of design should be user experience. Hire a professional. Does t