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In this episode, we make the case for using an editorial calendar for content planning. It might take a little time on the front end, but it will be well worth your efforts. Having an editorial calendar will allow you to manage your communication flow, help you feel organized and most importantly, it will produce results. Being an effective communicator requires good planning. No one wants to work in constant reaction mode. It's exhausting and it also leaves too much room for error and missing strategic opportunities. What is an Editorial Calendar? An editorial calendar is a planning document that lays out what you will communicate, when, where, and how. It can also include who is in charge of creating content to keep you and your team organized. As you begin to fill in your editorial calendar, you will begin to see months that are heavy with content and months that are lighter. You can use this info to make adjustments to ensure consistency in your communication. You don't want to bombard people one month an