Self Made & Sober

Matt Williams is the founder of the snack Bar company, FroPro.  Matt has been in long-term recovery since 2010. 00:54 – FroPro is not your average snack bar nor is Matt your average entrepreneur 02:17 – How he went from being born into a great, tragedy-free family to “destroying’ his life designed around his drinking 07:38 – Cocaine entered his life and helped accelerate the disease during and beyond his college years 10:26 – Matt hit his bottom shirtless, shoeless, in public and in a totaled car with handcuffs on 15:59 – His life now torn apart Matt, walked out of jail looking to make drastic changes 19:32 – People in recovery began reaching out 22:28 – With teaching as a profession now over, something else needed to happen (Hint: It was tasty) 27:26 – It started small, in his home but he built upon a great product, hard work and a great story.  39:25 – Then Whole Foods Market asked “What’s this whole FroPro thing about?” and it all got so much bigger 43:46 – Now in Whole Foods in all of Florida Matt keeps i