Cuppa Commerce
Ep001: Chuck Cantrell of LiveArea on omni-channel strategy
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:41:52
- More information
Informações:
Synopsis
Chuck Cantrell, Director of Strategic Commerce Consulting for LiveArea, shares his thoughts on how direct-to-consumer brands and retailers can achieve omni-channel success, despite myriad internal/external challenges and competitive threats. Chuck outlines how focusing on the "Zero Moment of Truth" and and a customer-first philosophy can orient all of your omni-channel efforts.
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