Bernie Landoz - How We Control A World Of 6b People

The number one rule of business is discussed and put in perspective with addiction and Maslow’s Hierarchy of needs. The nature of the Fat Dumb and Happy Model illustrates how important addiction and selfishness is to our society, and how people are often in denial about how their behavior is exactly the opposite of what they claim it to be. This rule is then applied to important marketing rules of deception in order to compete and make money. Two types of people are discussed: Looters and Producers – which represents the 2 major fundamental philosophies of conducting business. The nature of the market you are doing business in will drive your ability to exaggerate and/or lie. To make a lot of money you need to create a winning formula often by brainwashing a lot of people into similar behavior. The personalities needed to manage a small vs. a large company are significantly different. Markets driven by perception have a tremendous opportunity for making money through employing powerful and ignorant looters.