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Recently, Cafédirect and Greenwich Leisure Limited have had to switch up their marketing to keep up in competitive markets. We heard from two of the minds behind these strategies at our Good Stories conference earlier this year. Thanks for listening to our stories. As an entrepreneur yourself, you'll know that producing quality work doesn’t come free. We rely on our subscribers to sustain our journalism – so if you think it's worth having an independent, specialist media platform that covers social enterprise stories, please consider subscribing. You'll also be buying social: Pioneers Post is a social enterprise itself, reinvesting all our profits into helping you do good business, better.