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Title: You'll never be completely ready | Gamification Expert Rob Alvarez Guest: Rob Alzarez Expert on Gamification Website: professorgame.com Twitter: @robalvarezb Instagram: @robalvarezb Summary Rob is an expert on gamification and works at IE Business School in Madrid. He is involved with the various projects that they make around gamification and also teaches at the school. We talk about what gamification is exactly, how and why you'd use it in both education and business. And we also get into the ethical aspects of gamification. Highlights Got a Nintendo Entertainment System as a child and wanted to write for The Nintendo Magazine. Went to university and studied computer engineering. Loved coding, but didn't want to spend his life programming. Got a masters degree in business. Moved to Madrid to work at IE Business School. The process of working with a client to create a project that uses gamification to help convey a message to the user. His role also involves going to other universities to talk about t