Everything Instagram

I’ve been studying story use for a bit now and let me break down to you some of the biggest mistakes you might be making with stories. People skip through stories, probably with the sound off, and don’t view one for more than 1 or 2 seconds. Go to your analytics and see what percent of people click “Taps Forward”. It’s probably over 80%. Your content needs to be SUPER quick. Assume your audience has a 1 or 2 second attention span. If you’re recording a video, add text on the bottom that conveys the same message. DON’T add long paragraphs of text. DON’T make videos that only get interesting at the end. Seriously, I believe it’s better to take that paragraph of text, take that long video, and CHOP them down into small, BITE SIZE chunks.