People-centric Business

The best brands are the ones that humanize themselves and connect to their audience to tell them a meaningful message. If we can resonate with people’s stories and struggles then we won’t only connect, but also grow ourselves. Few people understand this better than Ray Edwards. As a communications strategist, copywriter, and author of How to Write Copy That Sells, Ray knows a thing or two about how to connect with an audience. He doesn’t write as much as he used to. Now Ray mostly helps others learn to write great copy. Ray is a good friend of mine and has been a huge inspiration to me and my business throughout the years. In this episode, we sit down over coffee as Ray tells his story of how he got into copywriting in the first place. At his company, Ray has some great policies aimed at respecting and supporting his employees. Ray also talks about his diagnosis with Parkinson's and the path it took him on to choose what his life story truly means. I also had to ask him the story of why he is now the proud ow