The Tech Savvy Nonprofit

Did you know that your nonprofit organization could get a Google Ad Grant that provides $10,000 every month of in-kind advertising from Google Ads? Imagine the impact! In this episode, we are joined by Google Ads expert and consultant Kristina Cutura. Kristina shares how nonprofits can use Google Ads to further their mission, how to apply for a Google Ad Grant, challenges and successes she's seen with clients that have received the grant and navigating the recent Google Ad Grant policy changes. Kristina worked at Google in 2002 when AdWords was still in its infancy.  She was part of Google’s first optimization team formed to help clients understand how to manage and optimize their accounts. Kristina left Google in 2009. During her last few years with the company, she worked mainly in training, teaching internal Googlers and agencies and resellers about AdWords. An Overview of Google Ads Google Ads (previously known as Google Adwords) is a way to promote your product or services on Google and other websites th