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Ride with Jason Fried of 37signals as he takes us through the lessons learned while building Basecamp, a hosted project management tool that is extremely popular among its thousands of users. Jason shares his experiences about what works and what doesn't in web development and how the unconventional methodologies followed by 37signals give it an edge. From the advantages of working as a team with members in different continents to getting the word about your product out effectively, Jason covers it all.