Monday Morning Motivator

Melinda Elmborg of StartupAction.co is back on the show today!  Melinda is a former VC who was frustrated and tired of saying “no” to startups she knew she could help.  So she started a virtual accelerator, Startup Action, to help startups get the launch they need, even without outside funding.  Today she shares Mistake #2:  Going to Market without Product - Market Fit Sometimes when startups have too much money, they will launch sales and marketing and, without product-market fit, will keep putting money in the wrong place.  Like a bucket with holes, you won’t be able to get conversions with more ads or more sales meetings.  Melinda explains how to make sure you have product-market fit and shares a great story about how a company learned this the hard way! You can grab some of Melinda’s free resources and find out more about her accelerator here:  Resources.startupaction.co Stay tuned for Mistake #3 next week!  And if you missed mistake #1, you can grab it here.     Have a great week!Jessica Magoch CEO, JPM