Thrive - Ethical Entrepreneurs Podcast

On the show this week I talk to Darlene McCormick from That Protein. They’re a brand that I’ve known for a long while now and I love how strong their brand ethics are driven through everything they do.  It’s the second in our short series of interviews with Nourish Award winners. In this episode we go from PR to protein and what’s involved in launching a plant based business. Thanks for listening in and please do head over to itunes and hit subscribe, write a review of the show as I always love hearing your feedback. The juicy bits from this episode... How do you go from PR to Protein? Tell me about your ingredients, your sourcing methods and your brand ethics? Making protein products available to all and the importance of having a strong brand mission. The road to veganism tends to be a route of discovery that happens over years.  Quotes: "One moment I was mixing protein, maca and loads of other ingredients and thought wow  - would it not be simpler if I can make this in one product" "The moment of realisi