SALES Network1

There is a lot of noise out there in the fashion world, so the question will always come back to, how can you differentiate your brand from the rest? This was one of the main topics that I got to converse with Erik de Groot Co-Founder of Iron Roots. He is a rising star that is passionate about approaching fashion with consciousness and sustainability. I check out The True Cost documentary last year from Erik’s recommendation, and it was certainly an eye-opener to the fact that there is plenty of room for evolution in the industry...what was your take over the documentary? The sales cycles in this industry are based on seasonality as we probably all know, though fast fashion can have up to 40 cycles across the year, so how does overproduction affect sales? And how does it affect the environment? Here are some practical tips that are working for Iron Roots: Find that one message that resonates with customers, if you get asked what does your fashion brand do? Are you able to answer that question in a short sente