Raising With Lisa Clark's Podcast

EPISODE 28: Who Is Your Ideal Donor Avatar?

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Synopsis

If you’ve ever been in sales or a company, you’ve most likely heard of an ideal customer avatar. In business, these avatars are “created” so that the business knows exactly who they want to attract. While it’s nice to think the world is your oyster, it’s not. It’s a big mistake to try and sell to everyone. Not only is it exhausting, but you could be talking to people who aren’t even interested. This same concept can be applied to fundraising and fundraising events. Do you know who you are trying to attract to your organization? But Who Am I? Hi! I'm Lisa Clark and I help nonprofits and fundraisers like YOU raise money through events so you can meet your annual revenue goals! I'm also the host of a free Facebook Group, Raising with Lisa Clark, a free group for fundraisers, NPOs, development team members, volunteers, and supporters. I included a link below so you can request to join right away! Link to Join Facebook Group: https://www.facebook.com/groups/11214...   Who’s already involved? When you look around