Uppskill

#39 What The Heck Is Closed Loop Marketing?

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Synopsis

If you understand digital marketing then you also understand that one of its features is that it is data-driven marketing.  But data is useless unless it turns into insights and this is what close loop marketing is about. A marketing channel generates data, sales team turns this into insights and then marketing channel use the insight to make their campaign better.   Let's understand this in a better way with a used case in this Hindi Digital Marketing Podcast