Stay Grounded With Raj Jana

“There is some intelligence inside of us that has direction and leads us. Every time I make a decision that’s in alignment with that big purpose, I get goosebumps.” The internet, digital media, and ecommerce has made it easier than ever to build successful businesses. The last few decades have seen countless companies come and go, but only a small percentage of brands have what it takes to stick around long-term. It begs the question; what does it take to create a sustainable business with a legacy that can outlive its founder? One of the most qualified people to answer this question is Brian Smith - the founder of the world-famous UGG Brand. Starting in the late 1970s with 500 imported boots and $500 in capital, Brian spent 17 years building the UGG brand in a multi-million dollar enterprise. After selling in 1995, the brand has continued to grow and over the past six years, annual sales have exceeded billions of dollars. Despite global dominance, life with UGG wasn’t all rosy. Sales took year