ProBlogger Podcast: Blog Tips to Help You Make Money Blogging

220: What You Should Include in Your Email Newsletters

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Synopsis

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email) Do you email your blog readers regularly? Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. You might think it’s optional – something you can do once you've finished everything else on your to-do list. You might even think email is dead (or at least old-fashioned), and that you’re better off building connections through social media. (Which is nothing new, by the way. I was talking about bloggers having similar concerns nine years ago.) The truth is, email is still one of the best ways (if not the best way) to connect with your blog’s readers. Email is a big part of my strategy on both of my blogs. It drives traffic, and helps us build our community, understand who's reading our blog, and monetize both directly and indirectly. If you’re not using it, you really are missing out. But what do you