Be Battle Ready

Be Battle Ready: Daily Battle #26 Jon Macdonald On today’s Be Battle Ready Podcast, I am having a conversation with Jon Macdonald founder and President of The Good. The Good specializes conversion rate optimization firm that helps brands convert more of their existing website traffic into buyers. The Good has unlocked results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Jon regularly contributes content on conversion optimization to publications like Entre- preneur and Inc. He knows how to get visitors to take action. As President, Jon has helped lead The Good tobecome one of Oregon's top 20 fastest growingprivate companies. The team at The Good havemade a practice of advising brands on how to seee-commerce sales double or more. In recent years,brands that have worked with The Good have seenan average revenue increase in revenue of over 100%.Jon volunteers for several causes throughout thePacific Northwest and is an active committeemember of industry association