Jay Today Podcast

If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock. The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors.Why is the ice bucket challenge so effective? 2 reasons:1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be.2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed.The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor.This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful.SUB