Jay Today Podcast

After an experience in a hotel with the famous Sleep Number bed, I realized that having the option to choose my sleep number when I wasn't familiar with it wasn't easier for me - it was harder. And this same paradox of choice plagues businesses just as much as it plagues travelers. If you offer too many choices, people will get lost and give up. I see this most commonly on business websites, where multiple links, navigation bars, and color schemes take away from what exactly the company wants me to do on their site.Remember only include options on your website that either drive a specific behavior or lead someone directly and consistently to your desired funnel. SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Lee Odden (http://twitter.com/leeodden), who runs the TopRank Online Marketing Blog (http://www.toprankblog.com/) and consults on all things digital marketing and social media. OUR SPONSORSCandidio (http://candidio.com), a simple and affordable v