Chuck Smith
Marketing Media Planning
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:29:32
- More information
Informações:
Synopsis
Buffy O'Connor, Media Director at The Yaffe Group and I discuss the importance of a media plan. It is not enough to simply decide to run ads. Where do your clients congregate and how to reach them. We discuss TV, radio and digital spots.