Blur & Blend Marketing...trish Talks!

On my first trip to Africa, I interview a powerhouse marketing teacher and entrepreneur, Babacar Lo, ( Connect on LinkedIN/Medium/You Tube). My new colleague at GroupeIAM shares a world view of West African marketers joining the global world of marketing, while attempting to stay true to local and social spectrums of their culture. We touch the REALITIES of MARKETING here in a city that is a mix of cosmopolitan and hyper-local vibe. Join me on the ground in Dakar, "Door to Africa" , where I have been welcomed warmly! For anyone who has thought about business, marketing and brand globally, this is an intimate  21st century conversation about African marketing ... get out of your marketing bubble and expand your marketing view with me in Dakar as we blur and blend for the future in Senegal!