California Ag Today
Peterangelo Vallis On Marketing
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:01:46
- More information
Informações:
Synopsis
Peterangelo Vallis has an astute and positive viewpoint on California Agriculture. Here he looks to the Almond Board of California as an example of great marketing, and suggests that California Agriculture collect a penny a pound on most commodities to build some positive awareness of farmers in California with a billboard campaign.