Reach Or Miss

My podcast, REACH OR MISS for entrepreneurs, reached its 200th episode, and - as part of the celebration - I decided to change its title to REACH OR MISS - Entrepreneurial Marketing Success.   The 1st secret - your “big idea” or what you are “one of a kind of?” As I see it, the power and beauty of entrepreneurship is that it allows you to share or create what you are “one of a kind of” (the best at). That’s what entrepreneurs should focus on. I’m aware that many people choose to enter the entrepreneurial world to leave their 9 to 5 jobs or to make more money, and these are good reasons; not every entrepreneur wants to change the world or make an impact. However, once you decided to become an entrepreneur, your chances to make an impact on more people and move the needle is significantly higher if you focus on your unique, powerful abilities. I believe entrepreneurship is changing the world, not only because it can create technological or behavioral revolutions, but also because it enables entrepreneurs t