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Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She and her team build lead-generation campaigns for small and mid-sized companies, including websites, SEO, online advertising, social media, and video. Zhivago has built a solid team of professionals in the various digital channels; writers, designers, and developers; project managers, and client success managers. She is an expert on the customer’s buying process and the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.   Most passionate about I started a digital marketing management company in 2017. I was a revenue coach, mostly for tech companies. Basically, I helped people grow their companies, work better with customers, and do a better job of selling and marketing their products. Before that, my husband and I had an agency in Silicon Valley back in the early days. We helped introduce pretty much everything that we use today; The semi-connectors, computers, email, voice mai