Reach Or Miss

Getting customers is what entrepreneurs say they struggle with most.   When we talk about entrepreneurship success, we still talk about very low success rates (The last formal numbers are still between 5%-10%. Of course, it depends on how success is defined). The first reason (42%) entrepreneurs say what they fail for is “No market need”. There are usually two reasons for not finding the market need: Either you didn’t focus on the right customers, Or your product definition wasn’t correct.   The What A product or service definition contains 3-5 words;  your answer to the question, “What do you offer?” Based on the answer to the question “What problem do you solve”   Why is defining your product or service critical? ⌘ That’s how customers will find you ⌘ It differentiates you from your competitors ⌘ It attracts clients ⌘ It’s the basis for leading your market category The one rule of defining your product: In defining your product, you should focus on your customers’ point of view: You need